When H.E. Rieckelman, a respected HVAC manufacturer’s representative in Mississauga, reached out to us, they weren’t just looking for a new design—they needed their website to actually work. Their old site was outdated, slow, and buried on Google. That meant lost visibility, lost credibility, and most importantly—lost leads.
At CodeXWeb, our mission is simple:
We build high-converting websites that 10x trust and bring in more customers in 14 days or less. No writing. No design. No stress.
Just approve it—we launch it.
This case study shows exactly what that process looks like—and how fast the right changes can generate real business results.
The Problem: A Trusted Brand With an Outdated Online Presence
H.E. Rieckelman had a rock-solid reputation in the HVAC industry, but their website didn’t reflect that. Instead, it was:
- Visually outdated and poorly structured
- Not mobile-friendly
- Slow to load, leading to high bounce rates
- Not ranking on Google for branded or industry-specific terms
- Lacking trust signals and clear CTAs
In other words—it wasn’t helping their business. It was holding them back.
The Solution: Built to Convert in 14 Days
We rebuilt their entire site from the ground up, focusing on performance, visibility, and clarity:
- Custom design with trust-driven layout and clear CTAs
- Mobile responsiveness and optimized page speed
- SEO best practices implemented across all key pages
- Google Analytics and Search Console integration for real-time data
- Clear content hierarchy for Products, About, Services, Contact
Everything was fully done-for-them. They didn’t write a word or touch a single layout—we handled it all.
The Results: Real Numbers. Fast.
Just 7 days after launch, H.E. Rieckelman’s website started doing what it was meant to do—work.
At a glance:
- 219 total visitors in Week 1
- 4,741 Google impressions
- 114 total clicks
- 56.5% of traffic from organic search
- Avg. session duration: 3 minutes 31 seconds
- All achieved without any paid advertising
They went from zero visibility to being found and engaged with by real people in Toronto, Mississauga, and the surrounding GTA.
Visitors were sticking around, reading content, and viewing high-value pages like the Products and About sections—exactly what you’d want from potential clients.
What This Means For You
This isn’t just a cosmetic upgrade—it’s a revenue-driving system.
Even if you only get 2–3 extra leads per month from a well-optimized website, that could mean $2,000 to $10,000+ in new monthly revenue depending on your service offerings. That’s recurring ROI, generated passively.
And the best part?
This entire transformation was delivered in under 14 days, with zero effort from the client’s side.
Client Satisfaction: They’re Still With Us
The H.E. Rieckelman team was so happy with the results, they signed on as a monthly partner to continue growing their online presence with us.
Ready to See What Your Website Could Be?
Your website isn’t just a digital business card—it’s your 24/7 lead machine.
If your current site isn’t building trust or generating traffic, it’s time to fix that.
- Your free audit is waiting
- Your mockup can be ready in days
- Let’s build your silent salesperson—today
